Business Overview
A newly established home services business in Portland, OR approached us with a simple goal:
they wanted customers to actually find them online.
Before working with us, they had no digital presence — no Google Business Profile, no optimized website, and no visibility in the competitive Portland market. Most competitors had years of SEO advantage, making it nearly impossible for them to appear anywhere on Google.
Goal:
Build their online presence from the ground up and position them as a trustworthy local service provider in Portland through complete Local SEO.
Core Problems Identified
During our initial assessment, we discovered several challenges:
- The business had no Google Business Profile
- The existing website was outdated, slow, and lacked service-focused pages
- No on-page optimization (titles, meta tags, headings, or local keywords)
- No off-page authority — zero citations, zero backlinks, zero directory presence
- Zero visibility in Google Maps or local search results
- Competitors were dominating both map pack and organic rankings
- No consistent branding or content structure to build trust
In short:
The business had potential — but needed a complete rebuild to compete in the Portland market.
Our SEO Strategy & Services
We handled the project from scratch, focusing on four major areas essential for Local SEO growth.
A) Google Business Profile Creation & Optimization
Since the client had no GMB, we created and fully optimized their profile:
- Set up the Google Business Profile from scratch
- Verified the business and completed all core fields
- Added high-quality branding images and service visuals
- Wrote keyword-rich services, descriptions, and categories
- Implemented service areas targeting Portland and surrounding suburbs
- Added FAQs, attributes, and business highlights
- Published weekly posts to boost activity and engagement
Outcome:
Google indexed the business quickly, and the profile began appearing for low-competition local searches within the first few weeks.
B) Complete Website Redesign (WordPress)
The original website was outdated and not designed for conversions or SEO. We rebuilt it with a clean, modern, and user-friendly layout:
- Redesigned the WordPress website with a professional structure
- Created dedicated service pages optimized for Portland audiences
- Improved site speed, mobile responsiveness, and UI/UX
- Added strong calls-to-action: “Call Now”, “Request a Quote”, “Book Service”
- Added trust-building elements: reviews, badges, local photos, FAQs
- Structured navigation for both SEO and user flow
Result: Visitors instantly understood the services offered and were more likely to contact the business.
C) On-Page SEO Optimization
To ensure Google could correctly rank the website for Portland searches, we performed:
- Keyword research focused on Portland + service-based queries
- Optimized meta titles, descriptions, and header structure
- Updated content for local intent
- Added internal linking between service and city pages
- Installed schema markup (LocalBusiness, Services, FAQs)
- Compressed and optimized all site images
- Improved URL structure for clarity and search relevance
Result:
Pages began ranking for mid-level HVAC keywords within 8–10 weeks, competing with established brands.
D) Off-Page SEO & Local Authority Building
We strengthened the site’s authority by building consistent off-page signals:
- Created high-quality local citations on Portland and Oregon directories
- Acquired niche-relevant backlinks to increase domain authority
- Built social profiles to support brand trust
- Managed reviews and encouraged customer feedback on GMB
- Created local content posts and updates to boost engagement
- Maintained monthly reporting and tracking for steady progress
Result:
The business started appearing for targeted map searches and earned stronger local credibility.
E) Content Creation & Local Content Strategy
To improve both rankings and customer engagement, we launched a structured content plan:
- Researched local, service-related topics that Portland homeowners search for
- Wrote helpful blog posts answering common customer questions
- Created neighborhood-specific content to improve local relevance
- Added seasonal content (maintenance tips, repair guides, service reminders)
- Built internal linking from blogs to core money pages
- Used content to support both SEO and GMB posts
Result:
Blog traffic increased steadily, and several posts began ranking on the first page, driving consistent organic leads.
Results Achieved
The business started appearing for targeted map searches and earned stronger local credibility.
- Ranking on Google’s Map Pack for multiple service keywords
- Website traffic increased by 300%+ from organic search
- Calls and quote requests increased by 2–3×
- Strong Google Business Profile activity improving overall performance
- Consistent lead flow without depending on paid ads
Category
Local SEO
Clients
Central Air HVAC & Plumbing in Portland
Location
Portland, OR
Timeline
Dec'23 - Present
