Business Overview
A family-run HVAC company in Bend, Oregon, offering heating, cooling, and seasonal maintenance services. They had a good reputation locally, but very little online presence. No one knew them on Google, and most new customers came from referrals.
The goal was simple:
Build a strong online footprint so customers could find and trust them, without relying on ads.
Core Problems Identified
Before we started, the business struggled with:
- Low visibility on Google; not showing up for “AC repair near me” or any service keywords
- A Google Business Profile with almost no activity
- A website that didn’t explain services clearly
- Inconsistent branding and messaging
- Very few calls coming from online channels
- Competitors dominating the local map pack and outranking them everywhere
In short:
They were doing great work, but online, they were invisible.
Our SEO Strategy & Services
To build their brand, we focused on the fundamentals that small businesses understand and value:
A) Building Their Google Presence From Scratch
- Fully optimized their Google Business Profile
- Added service categories, photos, product listings, and weekly posts
- Encouraged a steady flow of customer reviews
- Fixed incorrect or missing business information across the web
Result: They started appearing in the local map pack for the first time.
B) Rebuilding Their Website for Trust & Conversions
- Clean, professional design
- Clear service pages for heating & cooling, and location pages
- Local keywords woven naturally into the content
- Strong CTAs like “Book a Service” and “Call Now”
- Mobile-optimized for faster performance
Result: Users stayed longer, understood services instantly, and contacted them more.
C) Local SEO & Content Strategy
- Created location-based service pages (e.g., “AC Repair in Bend, OR”)
- Wrote simple, helpful blog posts targeting common customer questions
- Built local citations to strengthen authority
- Added schema markup so Google understood the business better
Result: Google began ranking their pages for both emergency and routine HVAC searches.
D) Building Trust Signals
To make a small business look credible online, we added:
- Testimonials
- Before/after photos
- Service warranties
- Brand affiliations
- Licensed & insured badges
Result: Visitors felt confident in hiring them, even on their first visit.
Results & Business Outcomes
Within 4–6 months, the brand transformed. We took a company that was doing great work offline and built its presence online.
No complicated tools. No fluff.
Just solid SEO, a better website, and a strong Google profile, the things that matter most.
- From almost invisible → ranking in the Top 3 map pack
- Website traffic grew by 220%
- Google Business Profile calls increased by 3×
- Bookings from online channels increased by 50–70%
- Became recognised locally as a trusted HVAC provider
Category
Local SEO + On-Page SEO
Clients
A top-rated HVAC company in Bend with a large customer base and strong market presence.
Location
Bend, OR
Timeline
Jun'22 - Present
